Topic Search: Research

News

• 26 Aug 2010

  comScore's Director of Marketing Solutions Mike Shaw on data

  comScore's Mike Shaw is speaking at our Driving Revenue through Data event on 8 September. AOP interviews Mike on mo...
• 26 Jul 2010

  NRS to shed new light on combined online/print audience with UKOM data

  For the first time, this could provide the planning, buying and selling communities with a continuous single-source data...
• 06 Jul 2010

  Latest UKOM Data Snapshot released

  Audience and category data for May, from the UK Online Measurement Company...

Digital Showcase

• 25 Jun 2009

  The Brand Aid Panel from Guardian News & Media – Winner of Research & Insights Project 2009

  Proving return on online media investment is all the more important during a recession, as every penny of marketing spen...
• 06 Jan 2009

  The Origin Panel - Women's Space from IPC Media - Winner of Research & Insight Award 2008

  "Filling a real gap in the sector, this project took segmenting and qualitatively exploring what defines women onli...

Research

• 27 Aug 2010

  AOP Digital Landscape Report Vol. 19 - August 2010

  The August AOP Digital Landscape report is now available for members to download...
• 26 Jul 2010

  NRS to shed new light on combined online/print audience with UKOM data

  For the first time, this could provide the planning, buying and selling communities with a continuous single-source data...
• 26 Jul 2010

  AOP Digital Landscape Report Volume 18 - July 2010

  The July AOP Digital Landscape report is now available for members to download...

Events

• 18 Nov 2009

  AOP Research Forum - increasing audience value & effectiveness

  As audiences splinter across multiple platforms and screens, the need for accurate, detailed media measurement has never...