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The Value of Trust Report

AOP Value of Trust Research
The Value of Trust is the latest research study from AOP, in conjunction with Comscore. It builds on the findings of the 2010 AOP study the New Rules of Engagement which explored the relationship between engagement with website content and subsequent engagement with advertising. AOP members can download the report - download the report.Download Type: pptx
Download Size: 15648k
Non-members can Download the Value of Trust whitepaperDownload Type: pdf
Download Size: 471k
. Read the Value of Trust FAQs (member-only)
Mike Shaw of comScore on the Value of Trust Research
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