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What is UKOM?

UKOM is the industry standard online measurement system. Like BARB for TV, or NRS for national newspapers, UKOM will allow the placement of advertising across the whole medium to achieve clear reach and frequency objectives. UKOM will allow online brand advertising to be planned in this way for the first time.

More on UKOM

UKOM launches hybrid measurement – May 2012

UKOM Appoints comScore – April 2012

UKOM monthly audiences summary – August 2011

IAB to share monthly UKOM data - download the IAB UKOM stats summary for June

June 2011 - Over 50s leading social network growth

UKOM reveals the fastest-growing companies online

UKOM Roadshow Presentation available for download

NRS to shed new light on combined online/print audience with UKOM data

Latest UKOM Data Snapshot released

How the web covered UKOM's UK web landscape overview

UKOM press coverage in April

UKOM to tie up with Touchpoints 3

UKOM data snapshot

UKOM shows Conservative site most popular, LibDem site overtakes Labour

UKOM factsheet for publishers

UKOM - what do clients and agencies think? - Video

UKOM appoints James Smythe as General Manager

Video: Guy Phillipson, IAB CEO on UKOM

UKOM - the need for some common language across media

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