At a presentation by yesterday to AOP members, IPA
demonstrated how UKOM data will be integrated into Touchpoints 3.
The new UKOM
online planning database will form a vital online link into the latest IPA TouchPoints Survey planned for release in the autumn.
The new database will be integrated onto the TouchPoints Hub Survey - alongside the other industry currencies of BARB, NRS,JICREG, RAJAR, POSTAR, FAME and the TGI - to provide a multi-media channel planner for the industry. Download the presentationDownload Type: ppt
Download Size: 7197k
, which gives an overview of the TouchPoints Survey and UKOM's role within it, plus examples of how agencies are using the TouchPoints databases.
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