AOP has released its annual Organisation Census for 2011. This year’s report finds diversification prevalent, as nearly three-quarters of publishers surveyed expect to expand the number of products within their digital portfolio in the next 12 months, due to the adoption of new technology and platforms.Members can download the report here.Download Type: ppt
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Leading the challenges to development is that of successfully managing CMS and API changes, which was highlighted by one in two publishers
and is necessary to improve workflows and deliver efficiency in the drive to deliver platform agnostic content.
The Organisation Census captures mood and intention of the UK publishing industry across a number of areas including investment, structure and future challenges for the forthcoming 12 months. A total of 35 organisations, representing some 1500 respected publisher brands and publications, from AOP Board, Associate and Affiliate membership completed the survey this year. Read full details of the 2011 AOP Organisation Census.
The key areas for growth in investment are led by mobile and apps (91%), data (63%) and social media (63%).
Video is an important medium for publishers, as content or advertising, as 56% of respondents say that video investment will grow in 2011.
Top 5 priorities for growth
1. Display 83%
2. Sponsorship 71%
3. Mobile 68%
4. Data 54%
5. eCommerce & Affiliate 51%
Overall, 63% of publishers are quite or very likely to introduce more paid for elements.
Staffing levels are bouncing back to pre-recession levels as 73% of publishers surveyed said they expect to increase staff numbers in 2011, (80% in 2007; 55% in 2008; 34% in 2009, 53% in 2010).
The top areas of staff growth are advertising sales (47%); apps development (41%); database and data analysis (38%); SEO (34%); mobile development (31%) – a clear emphasis on revenue-generating roles. Members can download the report here.Download Type: ppt
Download Size: 1016k
AOP Census 2011 - Dennis & Condé Nast on apps, diversification & staffing
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