AOP & IAB ad effectiveness survey guidelines updated

The guidelines, created in early 2010 in a joint initiative between AOP and IAB and their respective members, have been updated in response to media owner and research agency feedback.

The new guidelines clarify which types of survey they were created to support, and media owners, advertising agencies and research agencies are encouraged to use them to enable delivering advertising effectiveness surveys in the most appropriate way.

Download the updated guidelines.Download Type: pdf
Download Size: 321k

Read more about the guidelines from the original release.