AOP Digital Landscape Report Vol. 48

Our latest compilation of digital media research is now available for members to download.Download Type: ppt
Download Size: 3472k The report has latest IPA Bellwether results, Global ad spend & ad forecasts, Mobile ad forecasts, along with stats on the UK online universe, trends on traffic stats, and insight from key interest areas including –Ecommerce, Mcommerce, Mobile, Social Media, Ereaders, TV & VOD. What is the Digital Landscape Report? Highlights

• Marketing budgets rose by just over 1% during Q4 2012. A 1% increase in adspend is predicted 2013 (IPA Bellwether Jan ‘13)
• UK, advertisers spent an estimated $380.17 per person 2012 (eMarketer Jan ‘13)
• Global ad spend is expected to increase by 4% this year and 5.5% in 2014 (Warc Jan ’13)
• Globally, Internet is predicted to increase demand in excess of 13% annually going forwards (Warc Jan ’13)
• Advertisers spent $36.35 per mobile internet user in the UK in 2012, higher than any other market (eMarketer Jan ‘13)
• Globally, In 2012, mobile spending was at $8.41 billion up from $4bn (eMarketer Jan’13)
• Boxing Day was the busiest day ever for UK online retail- 113m visits to online retail sites, up 17% from 2011 (Hitwise Jan‘13)
• AOV from tablets is £88.84, compared to £73.78 on desktop and £71.98 on smartphone(EConsultancy Jan ’13)
• TV VOD has been used by around 6.5m households in the UK and accessed regularly by around 5 million (Decipher Jan ’13)

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