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AOP Digital Landscape Report Vol. 44

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Our latest compilation of digital media research is now available for members to download.Download Type: ppt
Download Size: 3274k
The report has latest UK and US online ad forecasts & global ad forecasts, along with stats on the UK online universe and online activity, trends on traffic stats, and insight from key interest areas including – search, advertising (video, social, mobile) ecommerce, tablets and QR codes. What is the Digital Landscape Report? Highlights
  • Carat predicts 5% total growth in 2012 and 5.3% in 2013, with Western Europe at just 0.2% in 2012 and 1.1% in 2013 (August ‘12)
  • US digital adspend to reach $37.31 billion in 2012, up 16.6% this year (eMarketer Sept '12)
  • eMarketer predicts 41% UK online growth 2012-2016, with 37% growth of search and 55% growth of display revenues (sept '12)
  • UK Mobile revenue is tipped to increase by 60% in 2013 and reach £1.9bn by 2016(eMarketer Sept ‘12)
  • In June in the UK online traffic share coming from non-computer devices was 16.4% (Comscore Sept ’12)
  • Share of UK traffic to News and Media has passed 8% for the first time (Hitwise Sept '12)
  • In the UK tablet ownership peaks with males 16-34 (23%) vs the overall of 11% ownership (Harris July ‘12)
  • The worldwide forecast for 2012 tablet sales has been upped by IDC to 117 million from 107 million previously (Sept ‘12)
Download the report.Download Type: ppt
Download Size: 3274k

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