AOP Digital Landscape Report Vol. 43

Our latest compilation of digital media research is now available for members to download.Download Type: ppt
Download Size: 4437k What is the Digital Landscape Report? The report has latest UK and Global online ad forecasts & ad trends, mobile ad forecasts, along with stats on the UK online universe and online activity, trends on traffic stats, and insight from key interest areas including – advertising, mobile and mobile commerce, tablets,  video and email. Highlights

• Online ad spend growth worldwide will reach 21.3% with growth slowing to 10.4% by 2016 (eMarketer August ‘12
• 2012 total ad growth rate is 4.4% for 2012, down from 5.3% last quarter (WARC August ’12)
• 2012 will see digital overtake newspapers' share of the global advertising market to become the second largest medium, with a 15.3% share vs newspapers on 14.4% (Carat August ‘12)
• In July 2012 the average internet user in Europe spent 25.2 hours online, with UK  users well ahead on 39 hours (Comscore August ‘12)
• Share of traffic to News and Media sits is just under 8%, social media falls to 11.8% (Hitwise August ’12
• Programmatic buying accounts for 17.5% of the US digital ad display market today, rising to 43% in 2017, according to Magna Global (August ‘12)
• In the UK, IDC shows 12% in 2012 rising to 25% by 2015 (EConsultancy August ‘12)
• Combining comScore’s data with eMarketer’s smartphone user forecast suggests there will be approximately 2.4 million UK tablet users in 2012 (August ’12)
• In Europe, email has a 69.5% reach among the internet audience, but the UK leads the way with 82.7% (Comscore August ’12)
• Download the report.Download Type: ppt
  Download Size: 4437k

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