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AOP Digital Landscape Report Vol. 41

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The latest Digital Landscape Report is now available for members to download.Download Type: ppt
Download Size: 4372k
What is the AOP Digital Landscape Report? Highlights
  • Global ad spending to grow 4.8% in 2012 (WARC and Magna Global June‘12)
  • UK Online growth to average 12% 2012-2016 (PwC June ’12)
  • US online spend grew 15% Q1 2012 (IAB PwC June ’12)
  • UK active online audience up 2.5% since April to 42.2m  (UKOM/Nielsen May ’12)
  • UK mobile internet users will grow 24% to 31.5% of the population in 2012, and reach 66% in 2016 (eMarketer April ‘12)
  • Online video viewing in the UK grew 8% over the past year (Comscore June ‘12)
  • iPad users in the US will rise by over 90% this year to 53.2m, and 51.9% of Internet users will have a tablet by 2015. (eMarketer June ‘12)
  • 77% of companies are boosting investment in the mobile channel this year. 52% say that more than 10% of their traffic is via mobile devices (EConsultancy June’12)
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