Association of online publishers Helping media owners build better digital business
27 Apr 2012 

AOP Digital Landscape Report Vol. 39

Lego BoardroomLego Boardroom image by Laughing Squid
The latest Digital Landscape Report is now available for members to download.Download Type: ppt
Download Size: 3068k The Digital Landscape Report is our monthly summary of research covering digital media. Highlights
  • US Internet ad spending grew 22% in 2011 to $31.7 billion (IAB/PwC April ‘12)
  • UK advertisers increased their media spend by 2.7% in 2011 to total £16.1 billion (AA April ‘12)
  • 2012 AA forecasts for a 3.8% increase, fuelled by 8.9% lift for the internet (April ‘12).
  • Total UK online adspend grew 14.4% to £4.8bn in 2011. Search grew 17.5% to 58% of online spend, display grew 13.4% to 24% of online spend (IAB/PwC April ’12)
  • The amount of money spent on internet advertising per UK adult user is set to rise above £100 this year, according to the latest forecast from GroupM (April ’12)
  • The average UK user is online for 15.1 hours per week, up from 14.2 hours in 2012. Of that time 10.5 hours is spent online at home (Ofcom April ’12)
  • In-app display ad revenue, for example, has overtaken mobile Web advertising in the U.S. and major Western European markets by $1.7 billion, to $935 million (April ‘12)
  • Gartner forecasts the iPad will continue to dominate the tablet category, with a 61.4% share of the global tablet market this year (April ’12)
  • Mobile devices accounted for 15.1% of the UK’s paid search clicks in December, according to Marin Software (March ‘12)
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