Association of online publishers Helping media owners build better digital business

AOP Digital Landscape Report Vol. 36

Lego BoardroomLego Boardroom image by Laughing Squid
The latest Digital Landscape Report is now available for members to download.Download Type: ppt
Download Size: 4063k
Highlights
  • Warc forecast of 3.1% for this year's growth in total UK adspend (Jan ’12)
  • US online ad spending will grow well above 20% in 2012 to reach nearly $40 billion (eMarketer Jan ‘12), however, Magna forecast double-digit growth, up 10.9% (Jan ‘12)
  • UK now grown above 40m active online audience, web visits grown 4% but domains visited shrink by 17% (UKOM/Nielsen December ’11)
  • The average CPCof Facebook ads dropped 11% in the UK between the Q3 & Q4 2011(TBG Digital Jan ’12) 
  • Smartphone penetration in the U.S. reaching 46%, (Nielsen Jan ‘12) and 45% in UK (Google 'Jan 12)
  • 19% adults in the US own a tablet, and 29% own either a tablet or an ereader (Pew Internet Jan ‘12)
  • The UK leads the EU5 with 7.7% of all browser based traffic coming from connected devices (Comscore Jan '12) 
The Digital Landscape Report is our monthly summary of research covering digital media. Download the report.Download Type: ppt
Download Size: 4063k

Login or register your details for access to the AOP site if your company is a member. Find out more about the benefits of joining AOP.

Join the AOP group on LinkedIn - open for all Members to join
Subscribe to AOP's e-newsletter.