27 Jan 2012

AOP Digital Landscape Report Vol. 36

Lego Boardroom image by Laughing Squid

Warc forecast of 3.1% for this year's growth in total UK adspend (Jan ’12)
US online ad spending will grow well above 20% in 2012 to reach nearly $40 billion (eMarketer Jan ‘12), however, Magna forecast double-digit growth, up 10.9% (Jan ‘12)
UK now grown above 40m active online audience, web visits grown 4% but domains visited shrink by 17% (UKOM/Nielsen December ’11)
The average CPCof Facebook ads dropped 11% in the UK between the Q3 & Q4 2011(TBG Digital Jan ’12)
Smartphone penetration in the U.S. reaching 46%, (Nielsen Jan ‘12) and 45% in UK (Google 'Jan 12)
19% adults in the US own a tablet, and 29% own either a tablet or an ereader (Pew Internet Jan ‘12)
The UK leads the EU5 with 7.7% of all browser based traffic coming from connected devices (Comscore Jan '12)

The Digital Landscape Report is our monthly summary of research covering digital media. Download the report.Download Type: ppt
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