AOP Digital Landscape Report Vol. 32

The latest Digital Landscape Report and Executive Summary is now available for members to download.Download Type: ppt
Download Size: 3985k This month's report has the latest online audience stats, trends on traffic stats, and insight from key interest areas including – advertising (digital agencies, reach, video), tablets, mobile and apps, social media, marketing technologies, as well as latest US ad spend data. Key headlines

1. US ad spending in the first half of 2011 increased 3.2% yoy, internet growing 10.4% (online display +12.9%) (Kantar Sept ’11)
2. UK internet penetration and usage are both up 3% yoy, people are visiting fewer domains but making more visits and for longer (UKOM/Nielsen August ’11)
3. Share of traffic to News and Media sites has increased by 7% yoy, that’s ahead of the social media yoy growth of 5% for the first time. (Hitwise September ’11)
4. 62% of UK media buyers will increase VOD spend by 25% or more in the next six months, according to a report by Collective Video (Sept ‘11)
5. CTR worldwide for mobile banners (0.64%) is six times higher than online banners (0.1%) (eMarketer Sept ‘11)
6. 52% of UK people have purchased an item on their phones in the past year, with the average transaction cost increasing by 43.3% to £17.49 (IAB Sept ‘11)

  Download the report.Download Type: ppt
Download Size: 3985k
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