AOP Digital Landscape Report Vol. 31

The latest Digital Landscape Report and Executive Summary is now available for members to download.Download Type: ppt
Download Size: 2993k The report has latest Global ad forecasts, as well as latest online audience stats, trends on traffic stats, and insight on: advertising effectiveness, mobile, tablets and connected devices, video online retail and social media. Key headlines

1. 2011 global advertising expenditure will grow 5%, down from the 5.7% forecast in March 2011 (Carat August '11)
2. 2102 global forecasts of 6.2% growth will now fall to 6% (Carat August  '11)
3. Share of traffic to News and Media sites has increased by 3% yoy, half the rate of social media traffic, which is up 6% yoy and still accounts for around one in eight of UK online visits. (Hitwise July ’11)
4. Premium publishers are more effective for performance-based campaigns than long-tail sites, according to a study of Sky, Channel 4 and The Guardian by retargeting firm Criteo. Click-through-rate increased four times, conversion rates were 16% higher (August ’11)
5. In the EU5 region, nearly 5% of mobile users and nearly 10% of smartphone owners scanned a QR or bar code during the month of June 2011.(Comscore June ‘11)
6. Sales of smartphones were up 74% yoy and accounted for 25% of overall sales in the 2nd quarter of 2011, up from 17% yoy (Gartner August '11)
7. For every Facebook fan of a top 100 brand, an additional 34 friends of fans can be reached through an exposure to the fan, or liker (Comscore July '11)
8. Online sales were up 11.5% year-on-year in July to £5.58bn - the lowest year on year growth for 18 months - according to the latest IMRG Capgemini e-Retail Sales Index report (August ’11)

  Download the report.Download Type: ppt
Download Size: 2993k
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