Association of online publishers Helping media owners build better digital business

AOP Digital Landscape Report Vol. 30

Digital Landscape Wordle
The latest Digital Landscape Report and Executive Summary is now available for members to download.Download Type: ppt
Download Size: 3237k
The report has latest UK and Global ad forecasts, as well as latest online audience stats, trends on traffic stats, and insight from key interest areas including – mobile, tablets, advertising (mobile, video, Facebook, display, spends), social commerce and digital marketing challenges.   Key headlines
  • UK adspend growth forecast for 2011 reduced from 3.3% to 2.1% (Zenith July ‘11)
  • 2011 Internet adspend revised upwards from 7.9% to 8.3% (Zenith July ‘11)
  • Globally, online advertising will experience an average annual growth rate of 14.2% between 2010 and 2013 (Zenith July ‘11)
  • Online video sites are surging in visits, up almost 30% yoy and now taking a 4% share of all online traffic (Hitwise July ’11)
  •  UK smartphone ownership overall has grown to 36.9%. The "tipping point" when smartphones make up half of all users lies about a year away, in June 2012. (Kantar July ’11)
  • Facebook CPC rates have increased by 74% over the last year in four of the world’s largest media markets, according to TBG Digital (July ‘11)
  • The total online video audience has decreased by 5% over the past 6 months in the UK. Total unique viewers watching content videos have also decreased by 6% but the audience exposed to online ad videos has increased by 13% over the same time period (Comscore June ‘11)
Download the report.Download Type: ppt
Download Size: 3237k


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