Forecasts feature prominently in this month’s report - the latest round presenting a more positive outlook for 2010, with advertising in the UK recovering... more
Olswang’s Convergence Survey for 2009 found that iPhone users were more willing to use micropayments and subscriptions to pay for access to a broad range of content than other cons ...more
The 2009 AOP Ad Effectiveness Study demonstrates how brand display advertising performs in different online environments... more
The November Digital Landscape Report includes an overview of the EIAA Marketers Internet Ad Barometer, as well as a look at the latest online audience trends... more
AOP's Digital Landscape Report for October is now available for members to download... more
The results of the AOP Content & Trends Census Survey shows that nearly 70% of respondents will continue to, or plan to, charge for content – with only 30%... more
AOP's Digital Landscape Report for September is now available for members to download. This month's report includes a number of online ad forecasts,with views at UK, Europe, US... ...more
AOP's Digital Landscape Report for August is now available for members to download. This month, we include an update on global ad forecasts and total communications spending and fe ...more
AOP Associate Member Stream UK has produced a useful set of guidelines for video, covering some of the key considerations around formats, quality, sources and codecs... more