2006 Research & Information
Publishers' digital strategies: Deloitte/AOP - Report
Digital publishing is delivering returns, with leading digital publishers predicting that by 2012 digital activities will contribute up to 40 per cent of revenues. more
Report: AOP B2B agency/client research
Qualitative research by AOP which explores perceptions and usage of online for B2B advertising among advertising agencies and client companies, concludes that the potential of onli ...more
Presentation: AOP B2B agency/client research
Qualitative research by AOP which explores perceptions and usage of online for B2B advertising among advertising agencies and client companies, concludes that the potential of onli ...more
Targeting women online - EIAA
The European Interactive Advertising Association (EIAA) Digital Women Report reveals that if current growth continues, there will be more women online than men. more
AOP Census 2006 - Full report
The AOP Census is a benchmarking study of the UK online publishing industry, revealing the size and nature of UK online businesses. more
