Latest Research & Information
Sky releases ad engagement report for AOP members
BSkyB & Cranfield’s report seeks to make engagement a more provable measure - one which clearly enhances business value... more
Value of Trust Whitepaper released
The aim of this research is to understand more about the value increased consumer trust provides for online advertisers. more
Digital Landscape Report 36 out now
The Digital Landscape Report and Executive Summary for January is now available for members to download. more
Value of trusted content: publisher research
Following the release of our Value of Trust report, we've pulled together research on the value that original branded premium content delivers for advertising. more
Digital Landscape Report 35 out now
The Digital Landscape Report and Executive Summary for December is now available for members to download. more
UK Internet Audiences Summary Nov 2011
Both 4OD and ITV Player have both enjoyed their biggest ever monthly audiences in the run-up to Christmas. more
AOP releases Value of Trust research report
AOP’s Return on Trust Index is a first step towards accounting for the value of context in online advertising. Audience data tells a story, but not the whole story. more
IPC launches research into ads on premium content sites
IPC Media has released research showing that 50% of consumers think that advertising on premium content sites is well suited to site content, compared to 28% on portal sites and 30 ...more
Digital Landscape Report 34 out now
The latest Digital Landscape Report and Executive Summary is now available for members to download. more
