April 2010 Research & Information

• Members Resources
• Research News

AOP Digital Landscape Report Volume 15 - April 2010

The April Digital Landscape Report includes a range of ad forecasts and ad spend reviews of 2009, key topic updates on mobile and apps, video, advertising effectiveness and brand ...more

A digital view of Touchpoints presentation

At a presentation to AOP members, IPA demonstrated how UKOM data will be integrated into Touchpoints 3. The new UKOM online planning database will form a vital online link... more

IAB & AOP Online Advertising Effectiveness Research - Best Practice Guidelines

AOP and IAB have released guidelines to further encourage best practice in online advertising effectiveness research. more