December 2009 Research & Information

• Members Resources
• Research News

AOP Digital Landscape Report Volume 11 - Dec 2009

Forecasts feature prominently in this month’s report - the latest round presenting a more positive outlook for 2010, with advertising in the UK recovering... more

Olswang Convergence Survey ‘09

Olswang’s Convergence Survey for 2009 found that iPhone users were more willing to use micropayments and subscriptions to pay for access to a broad range of content than other cons ...more

AOP Ad Effectiveness Research

The 2009 AOP Ad Effectiveness Study demonstrates how brand display advertising performs in different online environments... more