Deloitte's presentation on digital revenue prospects for 2010, delivered at a joint AOP/Deloitte organised event on 3 March exclusively for AOP Members. more
This months's Digital Landscape Report includes positive ad predictions for 2010 from the AA, an optimistic view of the growth of digital marketing budgets in 2010 from EConsultan ...more
The new Digital Landscape Report is continuing to evolve and includes latest 2010 ad market forecasts from Enders for the UK and Magna for the US. more
Forecasts feature prominently in this month’s report - the latest round presenting a more positive outlook for 2010, with advertising in the UK recovering... more
Olswang’s Convergence Survey for 2009 found that iPhone users were more willing to use micropayments and subscriptions to pay for access to a broad range of content than other cons ...more
The 2009 AOP Ad Effectiveness Study demonstrates how brand display advertising performs in different online environments... more
The November Digital Landscape Report includes an overview of the EIAA Marketers Internet Ad Barometer, as well as a look at the latest online audience trends... more
AOP's Digital Landscape Report for October is now available for members to download... more
The results of the AOP Content & Trends Census Survey shows that nearly 70% of respondents will continue to, or plan to, charge for content – with only 30%... more