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Latest Research & Information

Prospects for growth in the digital revenue landscape

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Deloitte's presentation on digital revenue prospects for 2010, delivered at a joint AOP/Deloitte organised event on 3 March exclusively for AOP Members. more

AOP Digital Landscape Report Volume 13 - Feb 2010

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This months's Digital Landscape Report includes positive ad predictions for 2010 from the AA, an optimistic view of the growth of digital marketing budgets in 2010 from EConsultan ...more

AOP Digital Landscape Report Volume 12 - Jan 2010

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The new Digital Landscape Report is continuing to evolve and includes latest 2010 ad market forecasts from Enders for the UK and Magna for the US. more

AOP Digital Landscape Report Volume 11 - Dec 2009

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Forecasts feature prominently in this month’s report - the latest round presenting a more positive outlook for 2010, with advertising in the UK recovering... more

Olswang Convergence Survey ‘09

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Olswang’s Convergence Survey for 2009 found that iPhone users were more willing to use micropayments and subscriptions to pay for access to a broad range of content than other cons ...more

AOP Ad Effectiveness Research

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The 2009 AOP Ad Effectiveness Study demonstrates how brand display advertising performs in different online environments... more

AOP Digital Landscape Report Volume 10 - Nov 2009

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The November Digital Landscape Report includes an overview of the EIAA Marketers Internet Ad Barometer, as well as a look at the latest online audience trends... more

AOP Digital Landscape Report Volume 9 - Oct 2009

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AOP's Digital Landscape Report for October is now available for members to download... more

AOP content & trends census 2009

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The results of the AOP Content & Trends Census Survey shows that nearly 70% of respondents will continue to, or plan to, charge for content – with only 30%... more

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