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News
13 Jan 2010
PPA defends cookies in OFT behavioural advertising review
The use of cookies to enable more relevant online advertising should not be impaired by unnecessary regulation, PPA has ...
20 Aug 2009
OFT To Investigate Behavioural Targeting
The Office of Fair Trading will this autumn open an investigation in to whether advertising rules should be changed to p...
12 Aug 2009
Online behavioural advertising: what you need to know
AOP Strategic Partner Olswang gives a summary of OBA, the consumer view and the IAB’s Good Practice Principles, which co...
Digital Showcase
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20 Nov 2008
"Who owns the content?" and "does it matter?" - AOP IP and copyright Forum
Effective management of both traditionally sourced and user-generated content will drive value for media owners in the f...
30 Jul 2008
Behavioural targeting forum
Behavioural targeting can help deliver more relevant content, provide select audiences to advertisers, improve inventory...
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