Topic Search: Legal/Public Affairs

News

• 13 Jan 2010

  PPA defends cookies in OFT behavioural advertising review

  The use of cookies to enable more relevant online advertising should not be impaired by unnecessary regulation, PPA has ...
• 20 Aug 2009

  OFT To Investigate Behavioural Targeting

  The Office of Fair Trading will this autumn open an investigation in to whether advertising rules should be changed to p...
• 12 Aug 2009

  Online behavioural advertising: what you need to know

  AOP Strategic Partner Olswang gives a summary of OBA, the consumer view and the IAB’s Good Practice Principles, which co...

Digital Showcase

Research

Events

• 20 Nov 2008

  "Who owns the content?" and "does it matter?" - AOP IP and copyright Forum

  Effective management of both traditionally sourced and user-generated content will drive value for media owners in the f...
• 30 Jul 2008

  Behavioural targeting forum

  Behavioural targeting can help deliver more relevant content, provide select audiences to advertisers, improve inventory...