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WARC Advertising Research Conference set for September

Warc's 11th annual Advertising Research Conference is set for Wednesday 25 September and will focus around the conferences key theme
WRCheadline, 'Get to the Truth: Researching the Implicit Memory'. Researching the implicit memory will dramatically increase your understanding of how to create advertising campaigns that deliver true emotional engagement. Through an understanding of how to connect with your audiences' implicit memory, you can create and execute campaigns that affect the way people think and feel, as well as what they say and do. The Association of Online Publishers (AOP) is deighted to be acting as a media partner for the event, and AOP members can receieve a 15% discount on attendance by booking here WARC has assembled a strong line up of research professionals and brand case studies to explore the latest research methodologies that analyse the implicit memory: neuroscience, behavioural observation, qualitative research, online and mobile. Chaired by Nick Southgate, our line up of expert speakers include: Mark Earls, The Future Foundation, O2, eBay, Ipsos, Heinz, RealEyes, Danone and many more. For more information please visit the event listing on the WARC website here