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Videology names Jana Eisenstein UK MD

Videology
Jana Eisenstein charged with expanding relationships for UK video platform - additional appointments pave way for European roll-out
Videology, a leading video advertising solutions platform, has named Jana Eisenstein as its first UK Managing Director. She was previously Director of Publisher Services EMEA. Since launching in the UK in January 2011, Videology has quickly grown to become the highest-reaching in-stream video ad platform in the country (Comscore, Sept 2011.)

More on comScore data on VOD & Videology
  • Videology accounts for 22% of all video ad streams in UK. It's the largest single source of supply and its nearest competitor Adap.tv is at 17%.
  • Videology is also ranked No 1 for uniques at 8.9m. Its nearest competitor BrightRoll is at 8.8m.
  • Currently only 6% of overall video streams are being monetised, with 46% of total video volume coming from YouTube.

Eisenstein’s core brief will be to expand the company’s relationship with agency and publisher partners. Prior to joining Videology, Eisenstein was Director of Business Development and Partnerships at Microsoft UK. Before Microsoft, she was part of the executive teams of ScreenTonic SA (acquired by Microsoft in 2008) and 12snap. Previously she worked as a management consultant for Gemini Consulting. Videology has attracted significant volumes of business from agencies thanks to its ability to deliver video advertising solutions that provide both advanced audience targeting and enhanced measurement, improving ROI and accountability for digital video campaigns while also boosting publisher revenues. “Jana has proven to be a trusted partner with both publishers and agencies. Her appointment will not only ensure that our customers maintain the highest levels of service, but will also continue our growth within the region,” said EMEA Managing Director and Global Chief Development Officer Ryan Jamboretz. To fast-track Videology’s European roll-out, Georgia Dunn has been named European Head of Operations, promoted from Director of UK Operations. Georgia has previously worked at AOL Advertising and Advertising.com. “Georgia will work with Videology’s partners to ensure that the company’s market-leading technology is adapted to local market conditions and their specific requirements across the region. The customisation of our tools and systems will ensure that our clients and partners derive maximum benefit from the Videology platform,” said Jamboretz. Videology recently appointed Rhys McLachlan to the newly created position of Commercial Development Director to help lead client services and help agencies and their advertiser clients manage the expansion of video advertising from PC to mobile, tablet and other devices in both the UK and across Europe. About Videology Videology (videologygroup.com) is a video advertising solution that works across all platforms—online, mobile, addressable television and other emerging delivery systems—to flawlessly connect some of the world’s most powerful brands with their targeted consumers. Videology is currently the primary video ad decisioning technology used by several, major agency holding companies to execute and optimize video advertising campaigns for their clients.  The company is headquartered in Baltimore, MD, with offices in New York, Los Angeles, Chicago, San Francisco and London. For additional information, please contact Mark McKee, VP Marketing at Videology.

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