has created a new distribution platform for premium online video content, digital publishers and audiences, using Ooyala
to stream video content across all devices.
The “VICE Player” will tailor editorially relevant content to the best-suited digital publishers and platforms, sharing VICE’s 300+ hours of premium, original video content with thousands of global publishing partners through its AdVICE network.
Both publisher partners, as well as global video rights holders, will be able to utilise the VICE Player's customizable technology and the network’s global reach to distribute and monetise content.
“Premium video content is shaping the way that consumers engage with news, entertainment, informing opinions and lifestyle choices more than ever,” said Dan’l Hewitt (pictured above
), General Manager for AdVICE. “There is no question that audience demand continues to outpace output online”
The platform will put video advertising messages into places and in front of audiences that they have not been before and distribute branded video across leading platforms including Facebook, Twitter and mobile applications.
VICE Media is a leading global youth media company operating in over 34 countries, and includes the world’s premier original online video destination, VICE.COM.