UKOM press coverage in April

PPA Conference 2010: GNM leader charts the erosion of magazines
He used the latest figures from UKOM to highlight the battle traditional magazine publishers now face to stay relevant in the digital age. He said last month's aggregated audience of the top 20 selling magazines in the UK totalled 4.2 million people
Source: MediaWeek

Five years after video No. 1, five ways YouTube has impacted media
The site co-founded by former PayPal colleagues Karim, Chad Hurely and Steve Chen now attracts 17.1 million users a month in the UK alone and accounts for 43% of the video-on-demand market, according to UKOM.
Source: Brand Republic

IPL Cricket helps YouTube achieve record reach
The Google-owned site attracted 17.2 million users last month, up 6% from 16.1 million in February. The figures account for 43% of the video-on-demand market, according to UKOM.
Source: Brand Republic

TV debate attracts 9.4m viewers and creates online frenzy
Figures taken by UK Online Measurement Company (UKOM) showed the Conservative website was the most popular political site in the UK last month. The site attracted 150,000 visitors, while the Lib Dems's site overtook Labour...
Source: Brand Republic

UKOM stats show the Conservatives have most popular party website
The Conservative website received the most traffic of political party sites last month, according to figures from the UK Online Measurement Company.
Source: NMA

Twitter debuts 'Promoted Tweets' ad platform
This has led to many businesses trying to monetise the popular site that attracted 4.2 million UK users in February, according to UKOM.
Source: Brand Republic

Party leaders to take part in digital Q&A
It aims to target young and first time voters who might be disengaged by politics. Collectively the political leaders will be targeting over 40 million active online users, including Facebook's 23 million UK users. YouTube reached 16.9 million users...
Source: Brand Republic

Start-up introduces paid search model to Twitter
Twitter attracted 4.2 million UK users in February, according to UKOM.
Source: Brand Republic

Why did it all go wrong for the once fashionable social network?
Back then, Bebo had a global audience of between 7.1 million (according to online ratings company Nielsen) and 40 million (said Bebo).
Source: Guardian

Brands and agencies bemoan possible Bebo closure
According to figures from Nielsen Online, Bebo’s audience has fallen from 4.6m UK users in February 2008 to just 1.8m in February this year. ComScore figures show a 60% drop in visits over the past year, from just over 9.5m users in February 2009 to 3.8m
Source: Marketing Week
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