– UK online measurement company has appointed James Smythe as its new general manager.
The owner of Culture of Insight – a market research consultancy has been enlisted to ensure the day to day responsibilities of UKOM
are fulfilled; these include marketing and industry communications as well as being responsible for working alongside Nielsen to ensure advertisers and agencies are satisfied.
James began his career as Project Manager at the Radio Advertising Bureau (RAB) , he then became Associate Director at Carat, moving onto filling the role as Head of Market Research at GCap, more recently becoming Head of Sports Research at BMRB he now owns and runs his own consultancy alongside managing UKOM
The UK Online Measurement Company is a cross-industry organisation it has been set up to identify and oversee the robust measurement of online audiences, to the standards required by for the purposes of brand campaign planning by advertisers and agencies.
Smythe takes over the position of General Manager from Peter Bowman, who left in January 2010.
James Smythe, general manager of UKOM
said: “Helping to bring UKOM to such a dynamic platform as the internet is an exciting challenge. By giving brand advertisers a robust basis for including online in multimedia plans, I hope they'll find it easier to build truly cross-media campaigns that keep up with their customers.”
Douglas McArthur, chairman of UKOM
said: “James has been assisting me on UKOM since the beginning of 2010 and has already proved himself an absolutely crucial part of the team. James has a mix of serious research expertise and great understanding of how agencies work, making him an excellent Manager for UKOM. Having worked with James before at the Radio Advertising Bureau, I know that James will deliver on his central responsibility of embedding UKOM in the brand planning processes.”
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