Association of Online PublishersHelping media owners build better digital business
16 Mar 2010 
New online audience data from UKOM, covering 10,000 sites is available now on MediaTel.co.uk, the media data and analysis service used by over 150 agencies, media owners and analysts.
UKOM launched in February and is a result of cross-industry agreement to establish a single set of person-centric audience numbers for online media.
Traffic data from UKOM is available to MediaTel subscribers as part of a re-launched Online database, which also includes site profiles, contact numbers, traffic data and demographics. Site data is available now for January and February 2010, and new data will be added every month.
Amanda Garrod, Research Director at AMS Media Group said: “It is great to have the online data alongside other media data on MediaTel. The media team can access UKOM data quickly and in a user friendly format.”
MediaTel already carries all the major media planning currencies – ABC, BARB, JICREG, NRS and RAJAR – plus topline data from Touchpoints and TGI.
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UKOM data now available on MediaTel.co.uk
UKOM launched in February and is a result of cross-industry agreement to establish a single set of person-centric audience numbers for online media.
Traffic data from UKOM is available to MediaTel subscribers as part of a re-launched Online database, which also includes site profiles, contact numbers, traffic data and demographics. Site data is available now for January and February 2010, and new data will be added every month.
Amanda Garrod, Research Director at AMS Media Group said: “It is great to have the online data alongside other media data on MediaTel. The media team can access UKOM data quickly and in a user friendly format.”
MediaTel already carries all the major media planning currencies – ABC, BARB, JICREG, NRS and RAJAR – plus topline data from Touchpoints and TGI.
Subscribe to AOP's e-newsletter.
