UK consumers are turning their backs on 3G mobile services because they find them confusing and too difficult to use, according to new research.
A poll commissioned by solutions provider Netonomy, revealed 73 per cent of the early-adopters that already own 3G phones rarely use the 3G services and applications available to them. Furthermore 79 per cent of respondents to the survey, believe mobile phone services are getting more complicated to understand and configure, compared with 71 per cent of respondents in a similar survey carried out in January 2005.
While technology is intended to make our lives easier, it appears consumers are struggling to cope with the emergence of next-generation mobile services. Of those that did not already own a 3G phone, less than half (47 per cent) were confident that they would find 3G phones and services easy-to-use and only 8 per cent of respondents are considering upgrading to a 3G phone.
It seems real consumer demand for 3G is still low however, the number of users confident that they would find 3G phones and services easy-to-use has grown slightly from 45 per cent in the previous survey to 47 per cent today. In addition, the percentage of respondents planning to upgrade to a 3G handset has doubled, from four per cent to eight per cent.
The research was carried out by YouGov and based on responses from almost 2,000 consumers.
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