Spending on UK press, radio and cinema advertising fell during the third quarter of 2005, while online ad spend soared by 46 per cent to £266m, according to the latest Quarterly Survey of Advertising Expenditure from the Advertising Association (AA).
Press advertising fell by 7 per cent, with classified advertising down by 9.6 per cent to £768m, national newspaper spend decreasing by 8.4 per cent to £420m and regional newspaper spend falling 9.2 per cent to £718m. Consumer magazines fared better, but were still fell by 2 per cent to £194m.
The results were mixed for broadcast with radio down by 6.4 per cent and cinema by 5.2., however Television showed a modest growth of 0.8 per cent. The outdoor spend was shown to have increased by 1.6 per cent.
The AA research was compiled in conjunction with WARC.
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