Malcolm Coles, Product Director, Trinity Mirror (TM)
will reveal the thinking behind TM's 'Mobile Publishing First' products and its brand diversification
strategy at AOP's Multi-channel Editorial forum on Wednesday 17th July
at the office of Incisive Media, Broadwick Street Soho W1.
The forum, which examines the changing mechanics of producing quality editorial content for a multi-platform world
, will explore: the impact on editorial teams and on new and existing audiences; the technology enabling change; as well as newly emerging business models and products.
In particular, Malcolm will reveal how TM is addressing new audience sectors through independently branded products like Us vs Th3m – Trinity Mirror's new content aggregation mobile site, which took just five weeks to launch from conception.
The forum takes place at Incisive Media, Broadwick Street, W1 between 2pm and 5.30pm on Wednesday 17th July
. For further details and to book your tickets, please click here