Association of online publishers Helping media owners build better digital business

Triad Retail Media selects Operative for ad business management

Digital retail media provider aims to reduce costs and streamline operations with Operative.One

Operative, the advertising business management company, has announced that US-based Triad Retail Media, which creates, manages and operates ecommerce for high traffic retail websites, has selected Operative.One to drive operational efficiencies and cost reductions across its organisation.

Specifically, Triad Retail Media will use Operative.One to:

  • Reduce RFP execution costs
  • Reduce campaign execution costs and error rates to less than 1%
  • Effectively manage and maximise yield
  • Create and deliver new, competitive product packages; reduce unsold inventory
  • Conduct inventory reporting and analysis; reduce campaign billing costs and error rates to less than 1%, and collect 100% of contracted revenue in less time

“Triad is focused on improving efficiency across our organization,” said Brian Quinn, Chief Revenue Officer at Triad Retail Media. “We needed a solution that was highly evolved and that could drive operational efficiencies across the business, from ad sales to ad operations to finance. Not only do we expect Operative.One to drive efficiencies and reduce transaction costs, but it will become a critical component of our advertising business as we explore new ways to package products in order to help our clients grow.”

Media companies are spending nearly 30 percent of their revenue to execute advertising-related transactions due to operational inefficiencies and disconnected systems, people and processes,” said Kelly Ford, Senior Vice President of Marketing at Operative.

“That number is unsustainable if media companies want to grow and compete effectively. Operative.One gives media companies business transparency, helping them balance cross-organizational efficiencies with innovation so they cannot only reduce operational costs, and also create and deliver new, premium products. We are delighted to have been selected by Triad to help drive down their advertising transaction costs and deliver new insights into their business operations.”

Triad Chief Revenue Officer Brian Quinn on partnership with Operative

About Operative

Operative Media Inc. is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS based platform and technology-enabled services help media industry leaders and their partners balance operational efficiency with innovation to reduce transaction costs and boost advertising revenue.

Launched in October 2010, the Operative.One platform brings together the business processes and systems necessary to package, sell, traffic, manage, optimise and collect revenue on advertising products. More than 200 industry leaders, representing more than 30 percent of digital advertising revenue in the United States, rely on Operative including The Wall Street Journal, MSN, OMD, NBC Universal and National Public Media.

Operative is an Associate Member of AOP.

Join the AOP group on LinkedIn - open for all Members to join
Subscribe to AOP's e-newsletter.