Association of online publishers Helping media owners build better digital business

Speakers announced for the Trading Revolution, 22 March

Featuring speakers from GroupM, Vivaki, Infectious Media, Access, Media Contacts and Aegis among others, our next event, the Trading Revolution, focusses on online advertising and data, and dealing with the revolution in how they are being traded.

Speakers Include

  • Marco Bertozzi, Managing Director, Vivaki Nerve Centre
  • Steve Dorey, Director of Business Development, Criteo
  • Tim Gentry, Head of Optimisation & Effectiveness, Guardian Commercial
  • Nigel Gwilliam, Digital Consultant, IPA
  • Martin Kelly, Managing Partner, Infectious Media
  • Jamie Labate, Deputy MD of Advertising, Dennis Publishing
  • Jakob Nielsen, Managing Director Interaction, GroupM UK
  • Matt O’Neill, President, AdMonsters
  • Adam Pace, Managing Director, Access - a division of Omnicom Media Group
  • Jay Stevens, VP and GM International, Rubicon Project
  • Paul Vassallo, Head of Trading and Display, Media Contacts
  • Erich Wasserman, Co-founder and GM, EMEA, MediaMath
  • Louisa Wong, Director of Media Platforms, iProspect/Aegis Media

Event Details

The digital trading landscape is undergoing a fundamental shift. The rise of automated trading, exchanges, RTB, DSPs and agency trading desks is opening new opportunities for dealing in publisher data.

However, the ideal trading models are still unclear and, in such a fluid environment, the new opportunities that require change can also create confusion amongst publishers about how to proceed.

This forum looks at the key changes in this field and the implications for publishers and agencies alike as they rethink how they trade. We examine how publisher data is now being traded to maximise return, the issues this raises surrounding data usage and leakage, and how to unlock the value implicit in audience information.

We ask

  • With new players, platforms and practices emerging, how is the trading landscape shaping up?
  • How can publishers get the best from trading their data?
  • How can issues around data protection and policing best be addressed?
  • How can agencies and publishers work together to maximise returns?

Rubicon Project
The Trading Revolution is Sponsored by
the Rubicon Project.

New Pricing Structure for Members

Attendance at our Forums is now free for Publisher (Board and Affiliate) Members who renew membership for 2011, up to a maximum of 4 places per company. Any additional places will be invoiced at £95+vat.

Tickets for Associate Members remain at £95+vat.

Unsure if your company is a member? Please see our Full list of AOP Member Companies.

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