Adscope - an all digital ad identification service is to be launched in the US in June by TNS Media Intelligence. It monitors online, magazine, newspaper, TV and radio ad occurences and expenditure data for creatives used in a campaigns.
By building on TNS Media Intelligence's monitoring technology, Adscope uses automated ad pattern recognition to identify, store and deliver ads at a development cost of millions of dollars. Clients will be able to access an online alert system which delivers ad descriptions so clients do not miss ads critical to them. These can then be requested and viewed.
Bev Andal, chief operating officer of TNS Media Intelligence, said: "Marketers and their advertising agencies need fast, actionable competitive intelligence, so they can respond immediately to changes in the competitive landscape."
Source: Brand Republic