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Theorem appoints new UK Client Services Manager

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Theorem, Inc., a supplier of creative services, ad/search/email operations and analytics to digital publishers and marketers, has announced the appointment of Andrew Shephard as the new UK Client Services Manager for its expanding publisher division.

In his new role, Shephard’s responsibilities include maintaining strong working relationships with all existing key accounts, managing the on-boarding process for all new clients and successfully representing and promoting the services of the company in the UK region.

Prior to Theorem, Shephard spent more than 7 years working at Dennis where he held the role of Ad Operations Manager. Working with a strong ad ops team allowed Shephard to develop effective management skills, campaign reporting analytics capabilities and an in-depth knowledge of digital ad operations which are all key to Theorem’s services business.

“Andrew’s appointment is a further confirmation of the value we wish to bring to our working relationships with UK publishers. Our ability to provide scale, insight and fast & accurate operational turn-around for our clients is further supplemented by Andrew’s extensive understanding of the digital publisher landscape. We look forward to introducing him to our existing portfolio of clients and those who are in final stage talks.”
Marcus Harding – UK Director, Business Development, Theorem

Theorem opened its first London office in 2008, to deliver sales, business development capabilities and provide client services solutions. The UK team has grown to a dozen multilingual account managers supporting the Microsoft Advertising account, with other clients including Channel 5, Citywire and more than 20 other digital firms.

Theorem is an Associate Member of AOP.

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