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Theorem becomes certified DoubleClick studio partner

Certification enables online marketing company to manage rich media campaigns, from creation to production and quality assurance (QA)
Theorem, a leader in online advertising creative services, media operations, reporting and analytics, has announced it has achieved designation as a Google DoubleClick Studio Certified Partner. The designation demonstrates advanced training in all aspects of DoubleClick Studio, DoubleClick’s rich media production and workflow tool, and qualifies Theorem to handle all aspects of rich media ad campaigns, from creation and production to QA and traffic in-house. “Theorem’s DoubleClick Studio Certified status is a rarity in the online marketing world. Only a handful of firms worldwide have achieved this designation,” said Jay Kulkarni, Theorem founder and Chief Executive Officer. “Our certification, awarded to a diverse team of Theorem employees after extensive training, is the first step in a broader effort to increase our strengths in creating and building innovative rich media ad units of all kinds.” Studio Certified status ensures Studio proficiency for all rich media creation, production, QA and trafficking workflows. It covers all rich media ad types including HTML5, the newest mobile standard. With the certification, Theorem can single-handedly provide full service for all forms of rich media advertising. The QA capability, in particular, allows Theorem creative teams to complete quality assurance testing internally, saving clients critical time when deadlines are tight. In addition to its agency-quality design skills, Theorem is able to use Studio’s technical tools to produce streaming video, XML and social media capabilities. It can also deliver ad polling, data capture and ad syncing, as well as the ability to upload ad units into DART (Dynamic Advertising Reporting and Technology), DoubleClick’s ad server framework. Theorem plans to leverage its Studio Certified designation to explore and develop new and more innovative mobile ad units for its clients. Find out more about Theorem’s Studio Certified designation, Theorem is an Associate Member of AOP.

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