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Outbrain expands to France with national broadcaster TF1

OutbrainOutbrain, a leading global content discovery platform, has announced its launch into the French market. France’s national TV channel TF1 is one of Outbrain’s launch customers in the country, using the technology across two of its online properties Plurielles and TF1 News. Already used in the US by CNN, AOL, Elle, MSNBC, USA Today and The New York Post, and in the UK by more than 120 sites including Sky News, Future Publishing’s Tech Radar, Trinity Mirror and The Daily Express, Outbrain is now expanding to France. Its service is now installed on over 3.5 billion content pages worldwide, generating over 200 million monthly clicks. TF1 will be using Outbrain to help users discover text and video content online illustrating the technologies’ ability to deliver interesting content in all formats to site users.

Read our interview with Outbrain Founder Yaron Galai

Benefits of implementing Outbrain
  • Increased page views and revenue: Outbrain can be used by publishers as a service for recommending personalised interesting content to readers to increase page views, generate revenue and enhances the user experience. Outbrain generates links to interesting content on a publisher’s own website and can also be used to link to external, revenue-generating, third-party content.
    • Attracting new audiences to content: Outbrain’s traffic acquisition programme can be used by publishers and marketers to drive new users to specific content in order grow audiences and hit advertiser targets. Outbrain enables content-creating organisations to attract new audiences, by including it alongside other publishers’ own editorial.
    Olivier Abecassis, COO at e-TF1 said: “As one of the first publishers to be using this innovative technology in France we are seeing that Outbrain’s technology is having a real impact on our user engagement and allowing our readers to discover interesting online content. As a direct result of this enhanced user experience, we are also seeing clear benefits to us such as increased page views, video streams and a stickier, more engaging site.” Following the opening of Outbrain’s European office in London at beginning of 2011, the French office will be headed up by Franck Monsauret. Prior to joining Outbrain, Franck was Senior Business Development Manager and Head of Media Department at Kewego (Kit Digital, Inc) for France, Belgium and Switzerland where he played a major role in establishing Kewego as one of the leading European online video platforms. Outbrain’s senior management team is led by entrepreneurs – Yaron Galai, who is co-founder, previously founded, a performance-based marketing solution which was acquired by AOL in December 2007. Simon Edelstyn, formerly European Director of Syndication at Google, heads up Outbrain’s business development across Europe. Outbrain is an Associate Member of AOP.

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