According to the latest NRS PADD report
(first launched last month
), The Telegraph
has a combined UK monthly readership of 9.23 million users across print & online, the highest combined figure for quality daily national newspapers.
The Telegraph overtakes the Guardian
, who reported 8.95 million
in the inaugural report in Sept. The Sun
remains the newspaper with the highest combined readership amongst national daily newspapers, the NRS figures reporting 17.4 million.
(the figures) are yet another set of data showing the strength of the Telegraph in the marketTelegraph Press Release
The National Readership Survey provides the most authoritative and valued audience research in use for print advertising trading in the UK. The survey covers over 250 of Britain's major newspapers and magazines, showing the size and nature of the audiences they achieve. NRS publish the Press and Digital Data (PADD) report, which provides unduplicated monthly reach figures for publishers across their print and digital properties combined. In addition to monthly reach, NRS PADD shows weekly and daily reach for websites. It also shows page views and dwell time.