International technology publisher Bestofmedia Group
has implemented content discovery platform Outbrain
on its sites in the US, UK, France and Germany.
Outbrain uses optimised algorithms to recommend relevant content which is personalised for each individual reader. This is allowing Bestofmedia to generate increased page views and online engagement. Bestofmedia will also generate revenue via paid links to third-party external content (currently only on US and UK sites).
Simon Edelstyn, Outbrain MD for Europe says:
“Our relationship with Bestofmedia is a great example of how Outbrain can work across multiple properties and territories for an international publisher. Through keeping users engaged and interested there are clear benefits for publishers, such as increased page views, stickier sites and an additional revenue stream if they choose to implement paid links.”
Christophe Brossard, COO Europe Bestofmedia
said: “Our presence in the US allows us to identify innovative solutions, and we've been following Outbrain over the past few months. We have implemented Outbrain following successful first trials of the platform – it is helping us to further engage with our audience by providing relevant content. We are also particularly interested in the monetisation of this solution, which is being tested in the U.S. and UK, and we look forward to seeing the results in France soon. "
Outbrain’s traffic acquisition programme can also be used by publishers and marketers to attract new readers and drive them to specific content in order to grow audiences and hit advertiser targets. Outbrain enables content creating organisations to attract new audiences, by including third-party external content alongside other publishers’ own editorial.
More on Outbrain
Outbrain is already used in the US by CNN, AOL
, USA Today
and The New York Post
, and in the UK by over 120 sites including Sky News, Future Publishing’s Tech Radar, Trinity Mirror
and The Daily Express
, Outbrain recently expanded its global reach to include France and Germany. Outbrain is now installed on over 3.5 billion content pages worldwide, generating over 200 million monthly clicks.
Outbrain is an Associate Member of AOP.
More on Bestofmedia Group
Bestofmedia Group claims:
- 40 million unique visitors on average each month
- 2.8 million members
- Audience Male: 74%*/ Female: 26%*
- Average age: 34*
- Average income: $54,000*
- Third-largest audience of IT/IS professionals in the United States*
*Data source: comScore Media Metrix and/or comScore Plan Metrix – April 2011
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