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Child father story brings record traffic to thesun.co.uk

The Sun's exclusive on 13-year-old father Alfie Patten prompted an extraordinary boost for the paper's web traffic - making it the most popular story in the site’s history.

The story told of the birth of Maisie, daughter of 13-year-old Alfie Patten and Chantelle Steadman, 15.

The Sun’s website, thesun.co.uk, shattered all previous records for global unique visitors in a week, hitting an amazing 8.8m - some 2.83m unique users above the paper’s previous best.

On Friday 13th February, thesun.co.uk had its best ever day for global and UK unique visitors with:

  • 3.9m (previous best global 1.6m)
  • 884K (previous best UK 561K)
In the three days up to and including Sunday (15th February), video footage of the couple attracted 1.2m views, The Sun’s best performing clip ever.

My Sun, the paper’s interactive message board, also broke records for the number of visitors, with 180K people viewing comments and interacting with the story.

The Editor of Sun Online, Pete Picton,who spoke at AOP's Forum on 26 February, said: "Last week was phenomenal for thesun.co.uk both in the UK and globally, smashing all previous records. Worldwide TV stations clambered for the video footage, whilst rival media followed the story using our front page. Video is integral to our news operation, with journalists equipped to capture stories as they unfold."

Source: journalism.co.uk

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