Global video marketplace SpotXchange today announced it has continued its European expansion with the appointment of Nick Welch as Director of Publisher Development
. Nick will be responsible for developing strategic relationships with publishers across the UK.
Nick has extensive experience in the media and entertainment industry including serving as head of Orange Ad Market in the UK for France Telecom where he was involved in programmatic buying and selling. Welch’s recruitment follows the recent appointment of Ana Garcia in Spain and Sophie Davidas in France as Business Development Directors for their respective countries.
Andrew Moore, European Managing Director of SpotXchange, says:
“This appointment will help bolster our work with premium publishers in the UK as they make the transition to an automated model. There is a real shift in the market from manual transactions to programmatic media buying and we look forward to leveraging Nick’s expertise to get more publishers onboard as the programmatic revolution continues in digital video advertising.”