, a leading global marketplace of digital video ad inventory, today announced it has added Allen Klosowski as Vice President of Mobile and Connected Devices
. In this new role, Klosowski will be in charge of developing and implementing winning strategies to help drive SpotXchange’s fast-growing mobile and connected devices digital video advertising business.
SpotXchange is enabling premium publishers to monetise their cross-device video inventory by providing advertisers, agencies, and DSPs programmatic buying tools and RTB access to millions of targeted video ads on smartphones, tablets, and connected TV devices worldwide. Mobile video is expected to account for $520 million in ad spending in the U.S. this year, or 13 percent of the overall digital video market (April 2013) according to eMarketer.
Mike Shehan, CEO of SpotXchange, said: “Our goal is to address the pain points in the mobile, tablet and connected TV space with the same programmatic technologies and services that have fuelled the exponential growth of online video advertising over the past few years. Allen’s proven experience leading mobile product strategy will be invaluable as SpotXchange continues to expand into this emerging market.”
For more information on SpotXchange’s mobile and connected devices capabilities, please click here