Alex Kisielewski joins from MailOnline and Niall Jones joins from Havas Media to help publishers earn more revenue from online video advertising
LONDON – 30 the May, 2014 - SpotXchange, the trusted platform for video advertising, is investing in its European publisher division with two key appointments. Alex Kisielewski joins from the MailOnline to be Director of Publisher Development, EMEA and Niall Jones is joining from Havas Media as Publisher Account Manager.
Reporting into Andrew Moore, European Managing Director at SpotXchange, Kisielewski will be responsible for developing relationships with new and existing publisher clients across Europe to help them capitalise on the shift towards programmatic trading. He brings more than five years of publisher-side experience, most recently as Head of Programmatic, EMEA at MailOnline, where he was responsible for driving the publisher’s global strategy for programmatic trading. This involved managing a team of programmatic specialists and working closely with all the major agency trading desks in Europe.
Kisielewski spent several years at MailOnline in a variety of business development roles including Director of Business Development for EMEA and International Yield Manager, EMEA. He has seen the growth of the online video advertising market from its very beginning having joined MailOnline in 2009.
As Publisher Account Manager, Niall will support and advise existing clients on the best approach to pursue their programmatic strategy and yield optimisation. He brings a year and a half experience as a programmatic trader at Affiperf, Havas' global trading desk, where he was responsible for optimising and managing a portfolio of large-scale campaigns across multiple industries. Prior to that he worked at MPG Media Contacts.
SpotXchange is the leading platform for publishers to monetise video through its robust programmatic technologies. The platform maximises advertising revenue for leading publishers’ digital video inventory by connecting with advertisers via real-time bidding and programmatic buying, including the ability to set up private exchanges with their top advertisers whilst maintaining full control. The company commissioned the first ever study of the programmatic video advertising market
in Europe, which revealed that the market will grow tenfold by 2015.
Andrew Moore, European Managing Director of SpotXchange, explains, “The MailOnline has long been recognised as a forerunner in driving the growth of programmatic trading at scale. Alex Kisielewski has had five years of hands on experience there and understands the opportunities for other publishers in Europe to take a more strategic approach. At the same time, Niall Jones brings insight from the buy side and proficiency in the use of demand side technologies which will help publishers maximise their revenue from agencies.”
Alex Kisielewski, Director of Publisher Development, EMEA at SpotXchange, adds, “Over the past five years at MailOnline, I have worked with all the major programmatic companies globally and I have a good understanding of the critical role video plays in publishers’ commercial strategies and the challenges they may face. It’s a very exciting area, offering huge potential for growth and SpotXchange is well-positioned to support publishers with the best supply-side technology for and inspirational leadership.”
SpotXchange is the trusted video advertising platform for premium publishers, connecting them with advertisers, agencies, trading desks, DSPs and ad networks to ensure they achieve maximum revenue for their inventory. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video – with trusted solutions that guarantee total transparency, brand safety and real-time control in an open market or directly executed through the SpotXchange platform. Headquartered north of Denver, SpotXchange has offices in New York, London, and Sydney and is currently ranked 6th on comScore for video ads served, reaching over 335million unique visitors in more than 100 countries each month. For more information, please visit www.spotxchange.com
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