AOP's next forum, covering research - increasing audience value & proving effectiveness is taking place on 18 November at IPC Media.
- Sue Gray, Head of Commercial and Corporate Research, Channel 4
- David Fletcher, Head of MEC MediaLab, Mediaedge:cia
- Harry Davies, Team Head for Digital Marketing, COI
- Gary Roddy, Research Director, GfK NOP
- Chair: Tim Cain, Head of Research and Insight, AOP
Tickets are just £40+vat for AOP members - Find out more about the event and book your place online.
Media PartnerResearch Magazine
is supporting this event as Media Partner.
Speaker BiographiesSue Gray, Head of Commercial and Corporate Research, Channel 4
Sue's role as Head of Commercial and Corporate Research is to understand and evidence Channel 4's commercial impact and delivery of public service value. Her career in media research first began at Channel 4 in 1987 (the era of the 'Red Triangle' and the first TV lesbian kiss).
She initially focused on programme and corporate research but this brief widened to include commercial research following the 1990 Broadcasting Act.
In 1993 Sue moved across to the agency world to join the media department of BBH (subsequently 'Motive') as Head of Research. In her seven years there she worked across a range of clients including Whitbread, NatWest, Häagen-Dazs and Audi.
The millennium inspired a change of direction and Sue became a freelance consultant working with companies such as IPC, the BBC, IPA, and BMRB. Sue completed an MSc in psychology in 2007 before returning 'home' to Channel 4 at the start of 2008. David Fletcher, Head of MEC MediaLab, Mediaedge:cia
David joined Allen Brady Marsh in 1984 having studied Physics at Bristol
He joined Billett and Company – one of the earliest media independents – in 1986, which was acquired by CIA in 1989 and merged to form Mediaedge:cia in 2001.
During this time David has worked on a wide range of industry sectors, with blue-chip brands including the Cabinet Office, Channel 4, Danone, DHL, Lloyds TSB, Morrisons, Oxfam, Specsavers, Vodafone and Wrigley’s
He has developed a reputation as an insightful commentator on media issues, is frequently quoted in trade and national media and speaks at conferences the world over
Since 1999 David has been responsible for MEC MediaLab, the research and development function of Mediaedge:cia. This has involved the development of proprietary tools both for UK and international use. MediaLab has a strong reputation for innovative and provocative research, with studies covering issues including factors affecting TV ad recall; finance directors’ perception of marketing accountability; the opportunity and challenge of minority ethnic audiences for mainstream marketers. MediaLab’s Where’s Debbie? study into the mechanisms of word of mouth is globally acknowledged as a leading insight into this oldest of media
David is a trustee of the microfinance charity Five Talents, which seeks to fight poverty in the developing world by creating jobs.Harry Davies, Team Head for Digital Marketing, COI
Harry started working online at a retailer that managed 12 months of trading before the dotcom bubble burst. He then moved into traditional marketing at a bricks and mortar retailer. Following a desire to 'do some good' he moved into the public sector doing integrated marketing in colleges and universities. He then moved to Central Government, advising DWP on ecommunications.
Harry moved to COI two years ago, where he works as part of the Digital marketing team looking after Tobacco, MMR, RAF, and a number of other accounts. He works with a cross COI team who are developing an holistic approach to marketing evaluation. He specialises in cross media evaluation and digital evaluation.Gary Roddy, Research Director, GfK NOP Media
Gary joined GfK NOP in April 2007 having worked for a variety of media owners latterly at ids, the sales division of Virgin Media TV.
Prior to that he worked for Channel 4 and various ITV companies. He has also worked for other media owners. He has worked both in sales and research roles at these companies and brings with him the added experience that allows GfK NOP to offer more of what clients need.
Gary is responsible for a number of major clients as well as developing new revenue streams. He is the UK media representative on the GfK worldwide internet competence centre which strives for excellence and innovation in research projects across the world.
Gary has spoken at a variety of conferences around the world on topics ranging from basic research methods across all media through to more complex topics covering more recent advances in media distribution. He sits on the MRG committee and was a former chair of the MRG.Tim Cain, Head of Research and Insight, AOP
Tim Cain is Head of Research and Insight at AOP and is responsible for strategic project planning and tactical implementation of research initiatives for the association.
Prior to joining AOP in 2008, Tim enjoyed a lengthy career at EMAP, occupying a number of senior roles in Research, Business Development and Publishing. Throughout his career in the media, Tim has built up broad experience in both B2B and B2C sectors working across both print and online media.Find out more about the event, and book your place online.'Notes for NNFP webinar 090108' image by esagor
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