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Background information on speakers at the July AOP forum

The AOP Forum on monetising international audiences takes place at Olswang in Holborn, from 14.00-17.30 on July 8. Tickets are £40+vat for AOP members, £80+vat for non-members. on 8 July. Find out more about the event, and book your place online.

Tristan Leaver

Tristan Leaver, Director of Business and Audience Development, EMEA, The Wall Street Journal Digital Network

Tristan is Director of Digital for Dow Jones Consumer Media Group Europe with P&L responsibility for the Wall Street Journal Digital Network, including, and

He started his career at the Guardian, where he was Head of Business Development for several years.

Luisa Bright

Luisa Bright, Group Associate Director, Carat Digital

Luisa has more than ten years of digital marketing and media experience - both agency and client side.

Luisa began her agency career at Agency Republic in 2002 managing and growing the digital acquisition activity for O2 before joining digital specialist agency Green Cathedral for four years as Head of Media. During her time there, Luisa was responsible for driving growth of the department and client digital media activity for brands such as The Open University, PC World, Cadbury, Business Link and Center Parcs.

In 2007 Luisa joined Mediaedge as Business Director within the digital division, focusing on driving digital integration across a wide selection of agency clients. Prior to joining Carat, she served as Business Director at MEC Interaction.

Carat Digital was established in 1999 to provide digital media and search services to all Carat clients in the UK. Last year, Carat Digital’s traded billings exceeded £180m, making it the clear UK market leader.

Carat Digital employees over 60 digital media specialists alone, with a further 120 experts in Aegis Media’s digital umbrella group Isobar, which includes award-winning digital creative resource glue:London, Anorak, de-construct, Vizeum Digital, Diffiniti and Marvellous Mobile in the UK.

Kurt Edwards

Kurt Edwards, Head of Digital Sales at Bauer Media

Kurt has led the Digital Sales team at Bauer Media since 2006. His key responsibilities are selling Bauer Media’s 15 Consumer Brands across mobile and online and driving digital learning across the Group.

Kurt is also a member of an executive team developing Group strategy for websites and project managed the successful relaunches of and He is currently the Chair of the AOP Commercial Committee, and represents Bauer Media on the IAB Leadership Council.

Managing a team of 21 people, Kurt has improved the company’s standing in the IPA Digital Media Owner Survey for Customer Service to 9th (March 2009).

Kurt joined Bauer Media (then Emap) in 2003; his first role was in Business Development, Interactive, where he was responsible for the commercial management of From there, he moved up to become Group Account Director, Radio.

Prior to his current role heading up Digital Sales, Kurt spent a year as Commercial Director at Kiss Radio, developing and delivering the commercial strategy for the UK's number one dance station.

Kurt began his career at Capital Radio, joining February 1995.

Joelle Frijters

Joëlle Frijters, CEO and Co-Founder of Improve Digital

CEO and co-founder of Improve Digital, a company providing global monetisation solutions for premium publishers. With over 11 years in online marketing and advertising, she is an international specialist in remnant inventory monetisation and revenue management.

In her last role at Microsoft, she launched and maximised the performance based business (MSNDR), solving Microsoft’s unsold inventory challenge in 11 European markets.

Prior to Microsoft she was involved in launching a social media start-up, later sold to Sanoma Publishing. Joelle’s career started at the head office of KLM Airlines, where she got her first experience with revenue management in the airline industry. Joëlle graduated from the Global Executive MBA at IESE in 2008.

Louisa Wong

Louisa Wong, Head of Network Advertising at Sky Digital Media

As Head of Network Advertising at Sky Digital Media, Louisa Wong is responsible for leading inventory monetisation programmes in the UK and internationally. In addition, she also heads up the Behavioural Targeting strategy across SDM’s portfolio of websites.

Prior to joining Sky Digital Media, Louisa was Sales Manager at ADTECH (a global ad-serving platform, and part of the Platform-A portfolio of digital marketing solutions.) There she established the Agency sales division and APAC proposition for ADTECH’s mobile and display ad-serving solution.

Louisa has also held various positions at international digital publishers; Reed Business Information and CBS Interactive (then CNET Networks). She holds an honours degree in Applied Psychology from Durham University.

Find out more about the event, and book your place online.

Homepage image by werkunz1

Thanks to Improve Digital for sponsoring this event.

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