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Solbright Strengthens Sales and Marketing Team, Positions for 2010 Growth

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Solbright, delivering solutions that drive the business of digital advertising, today announced that it has been well positioned for rapid growth in 2010 with two strategic additions to its sales and marketing team.

John Nives, Senior VP of Worldwide Sales and Marketing, and Eric Berg, Director of West Coast Sales, join the digital advertising operations pioneer as the company readies for further growth in the year ahead.

Nives brings more than 25 years of experience building technology-driven information companies. In that time he served as SVP global sales and marketing at Nielsen/Netratings (eRatings), where he expanded the digital measurement business into 20 countries, growing sales to $30 million.

Also at Nielsen, Nives created a breakthrough initiative – Yahoo! Consumer Direct – that pioneered purchase behavior-driven targeting and ROI measurement, now a $60 million+ business.

“Solbright enables publishers to maximize the value of their digital advertising investments via innovative, comprehensive technology solutions,” said Nives. “The company’s potential for growth in this market is limitless, as publishers worldwide seek out tools that help them take greater control of their digital ad businesses.”

Berg joins Solbright after more than 17 years of experience in media and software sales. Most recently, he was the West Coast Sales Manager of the Microsoft Publisher Tools Group, where he led a sales team targeting online publishers with more than one billion ad impressions.

Berg was also responsible for a portfolio that included ad servers, yield management tools and media monetization products. Prior to Microsoft, he held several senior management positions with CMP Media, a leading B2B technology media company.

Solbright is an AOP Associate Member.

More on Solbright

Solbright delivers solutions that drive the business of digital advertising. The company provides the tools to help leading Web sites manage the entire spectrum of their online advertising operations, from proposals and insertion orders to real-time inventory management, ad trafficking, billing and reporting.

Delivering a simplified – not simplistic – solution to publishers' most daunting business challenges, Solbright enables them to take control of their digital advertising revenue and build a proven, results-oriented plan for the future.

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