The premium display advertising market will continue to grow revenues in 2010 and rebound from the 2009 downturn, according to initial findings from the Solbright Digital Media Index™ (DMI)
, which covers digital ad trends based on actual transactions in the US.
The report says that if the strength of this market continues on its current pace through the end of 2010, the year will prove to be the most successful ever for premium inventory providers.
Specific findings include
- Cost-per-thousand-impression (CPM) revenues in the first half of 2010 rose almost 9 percent from the same period in 2009, while pricing, after experiencing a recent decline, has stabilised
- Spending by advertisers across most vertical industries in Q2 2010 has increased strongly from the same quarter in 2009
- Sites in the Entertainment, Travel and Sports markets have seen sharp increases in Q2 2010 revenue compared to Q1 2010
The premium digital ad segment accounts for 80 percent of display ad revenues overall in the US (an estimated $23 billion in 2009), but there have been no sources of reliable data to measure pricing and spending trends in the broader US market.
The full findings from the DMI will be provided to Solbright’s clients on a quarterly basis. Each quarter, a downloadable report highlighting noteworthy DMI findings will be made available to the public at http://www.solbright.com/dmireport.php
Solbright delivers solutions that drive the business of digital advertising. The company provides the tools to help more than 3,000 leading Web sites manage the entire spectrum of their online advertising operations, from proposals and insertion orders to real-time inventory management, ad trafficking, billing and reporting. Solbright delivers a simplified – not simplistic – solution to their most daunting business challenges, enabling them to take control of their digital advertising revenue and build a proven, results-oriented plan for the future. More information is available at www.solbright.com
Contact Rowena Wallace
for more information.
Solbright is an Associate Member of AOP.
Join the AOP group on LinkedIn
- open for all Members
to join Subscribe
to AOP's e-newsletter.