2 Apr 2014
ShareThis to expand international operations with AD2ONE partnership
London, 2nd April 2014: AD2ONE has announced a partnership with ShareThis, the company that uses large-scale social data to deliver breakthrough insights and advertising solutions across mobile and desktop environments, to help support the expansion of ShareThis’ international operations.
The partnership will see AD2ONE help ShareThis deliver data-driven insights, audience building and advertising solutions to brands in the UK, Ireland, Netherlands, Australia and New Zealand.
ShareThis reaches 75% of the UK online population via more than 26,000 publisher sites, and partnering with AD2ONE will enable the brand to have a UK focused team to help brands safely and effectively reach their audience and drive revenue.
By measuring activity across 2.5 million websites, ShareThis calculates a Social Quality Index (SQI) score that indicates which websites generate the most shared content relevant for individual brands.
More than 690 million consumers currently use ShareThis globally to recommend content across multiple devices and more than 120+ social channels from LinkedIn, to Facebook, Twitter and Pinterest. A majority of the top 100 US digital advertisers partnered with ShareThis in 2013 and the international expansion is driven by the growth of the global sharing economy. According to eMarketer, the internet advertising market is expected to grow to $56 billion globally by 2015 and the UK alone is set to make up nearly 10% of the total.
Kurt Abrahamson, CEO, ShareThis, said, “We’ve partnered with AD2ONE because they’re a great team of likeminded people who have established themselves as a trusted advisor to some of the world’s most prestigious brands. We’re excited to expand our global reach building on the momentum we’ve established in the US and Canada.”
Grant Allaway, Group Managing Director, AD2ONE, said, “We’re extremely excited ShareThis chose AD2ONE as its exclusive partner for international expansion. ShareThis is the market leading sharing tool and the media mechanic brands choose in North America. We’re looking forward to opening the ShareThis platform to new territories and to offering brands and agencies the opportunity to own the audiences sharing content on key events such as the World Cup, Easter, London Fashion week and more.”
For further information, please contact:
James Matheson or Alice Marsden at Braben
T: 020 7025 8021
ShareThis uses large-scale social data to deliver breakthrough insights, audience building and advertising solutions across mobile and desktop environments. Every day millions of consumers use ShareThis to share content across multiple devices and more than 120+ social channels including Facebook, Twitter, LinkedIn and Pinterest -- giving the company unrivalled visibility into online social behavior. The company works with more than 50 of Advertising Age's 100 leading advertisers and is based in Palo Alto, Calif. To learn more visit http://www.sharethis.com.
AD2ONE is the UK’s largest independent premium digital advertising sales house. As we move to an increasingly digital world, our mission is to generate maximum revenue for brands from all of their digital assets.
We exclusively sell the digital advertising for over 50 famous brands including eBay, Jamie Oliver, BT, Nigella, TFL, Sony Playstation, Dixons and many more.
For this exciting portfolio of brands, we represent their digital media platforms including web and mobile sites and connected games console networks. Our innovative digital sales services enable advertisers to reach and engage consumers whether at home or on the move, reaching in excess of 70% of the UK’s active online population.
By offering a tailored mix of outsourced creative solutions, automated trading and advertising operations, we help the biggest publishers and brands achieve the optimum revenue from their digital platforms using display, video, mobile and search advertising.
AD2ONE is the 2012 IPA Online Media Survey's best outsourced sales agency to work with. We are based in London, Dublin, Amsterdam, Singapore, Hong Kong, Auckland, Melbourne and Sydney.