Schedule for the New Rules of Revenue

This forum brings together industry experts to examine the current state of online trading and to look in-depth, through cross-industry panels, at two key issues impacting on publishers: the changing dynamics of buying and selling media; and the role of audience data in generating publisher revenue.

This event is now sold out

New Rules of Revenue Agenda

2.00 pm Registration

2.30 pm Chair's Introduction and Overview

2.40 pm Trends and Expectations in display advertising
Matt O’Neill, President, AdMonsters

3.00 pm The changing dynamics of buying and selling media
Dave Katz, Head of Digital Trading, MPG

3.20 pm Panel Debate: The changing dynamics of trading media

• Dave Katz, Head of Digital Trading, MPG
• Marta Martinez, SVP Operations and Business Development, MediaMath
• Nick Burcher, Head of VNC UK & Products / Partnerships EMEA, Vivaki
• Tom Bowman, VP Strategy & Operations, Global Advertising Sales, BBC Worldwide
• Ciaran O'Kane, Editor, ExchangeWire.com

3.50 Coffee Break

4.10 pm The legal aspect of data usage
Kimon Zorbas, Vice President, IAB Europe

4.25 pm The role of audience data in generating display revenues for publishers
Donald Hamilton, Managing Partner, Precedio Consulting

4.35 pm Panel Debate: The role of audience data in revenue generation

• Donald Hamilton, Managing Partner, Precedio Consulting
• Steve Dorey, Director of Business Development, Criteo
• Stuart Colman, Managing Director, Europe, Audience Science
• Naomi Hahn, Head of Display Advertising, AutoTrader

5.10pm Wrap Up

5.15pm Drinks Reception

6.30 pm Finish

Find out more about the event and book your place online.


This event is supported by
Improve Digital

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