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ITV's Sarah Messer appointed AOP Research Chair

Sarah Messer
AOP has announced the appointment of Sarah Messer, Head of Commercial Research & Insight at ITV, as the new Chair of the AOP Research Committee. Sarah takes over from Anita Hague, Head of Global Research at the Financial Times who was the AOP Research Committee Chair for three years.

As part of a comprehensive review of the internal structure of the AOP undertaken by Lee Baker, Director of AOP, the chairs of the committees will rotate more frequently: the post will be held for 12 months to allow more chairs to bring wider experience to the working groups.

Tim Cain, Head of Research and Insight at AOP comments: “Anita has done a fantastic job in chairing our Research Committee, which has flourished as a well supported group that has created value for members; and has driven a number of research projects to provide insight to digital publishers."

"We welcome Sarah who has over 13 years experience in online, broadcast and print media, and brings with her a clear understanding of how digital formats can play a key role for publishers. Sarah has also been an active member of the AOP, including a position as representative on the UKOM Technical Group for the past three years."

Sarah Messer adds: “I have been fortunate to have been working in media for about the same length of time as the internet has been growing and changing our lives, gaining exposure in all my work to the digital world and the challenges it brings. I believe the AOP has a unique opportunity, working with its family of media owners and agencies who have existed for many decades, to help them navigate the digital landscape.”

Read the full release.

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